Concierge Pediatrics · Westfield, NJ
Old-school care. Modern medicine that feels like home.
Merging advanced medical expertise with a compassionate, personalized approach. We limit our patient list to ensure your child receives our full attention.
WHY BEE KIND
Your child is not just an appointment, a time slot, or a number. They are yours and at Bee Kind Pediatrics, they become ours too. We blend cutting-edge, evidence-based medicine with the slow, intentional care of a provider who knows your child by name, by heart, and by history. This is pediatrics the way it was always meant to be.
Our Care Model
A better way to do pediatrics
We blend the warmth of an old-school family doctor with advanced, cutting-edge medicine and deliver it with a hospitality-level experience
Traditional Pediatrics
The 15-minute visit
- Rushed appointments
- Phone tag with the office
- Limited after-hours access
- One-size-fits-all guidance
- Lack of individualized care
- Lack of a consistent doctor
Bee Kind Hybrid Membership
Care that actually feels like care
- Care that’s intentional and individualized
- Direct text + call access to your provider
- Unhurried 60-minute visits
- Insurance billed for covered services
- Sleep & nutrition consulting
- Same-day sick visits
- Lab services
- Precision-based medicine informed by your child’s individual data
About
Founded by parents, for parents. We started Bee Kind because families deserve more than a 10-minute visit and a stack of pamphlets. Whether it’s a 3 a.m. fever or a question about sleep schedules or optimal nutrition for your athletes, our doors — and texts — are open.
Services
Care for every stage
From the first newborn visit through the teenage years, we provide comprehensive, calm pediatric care backed by up-to-date medicine.
Membership
Experience a higher level of pediatric care with cutting-edge medicine personalized to support optimal long-term wellness.
Mommy & Me
Navigate the fourth trimester with expert support for newborn care, lactation guidance, sleep consulting, personalized house calls, and postpartum recovery.
Travel Medicine
Travel with confidence through personalized pediatric travel medicine consultations, destination-specific guidance, and expert recommendations for every journey.
House Calls
Experience the ultimate convenience of professional medical care delivered directly to your doorstep for a stress-free family experience.
Comfort Care Vaccine & Labs
Comfort-focused blood draws and vaccines carefully designed to minimize stress, anxiety, and discomfort for children.
Sports Medicine
Support your child's active lifestyle with personalized pediatric sports medicine consultations focused on injury prevention, treatment, recovery, and safe return to play.
Education
Latest Blog Post
Positional Plagiocephaly & Helmets
Parvovirus B19 aka Fifth disease
FAQ
Frequently asked questions
You pay a small monthly membership fee for direct doctor access (HSA/FSA eligible), extended visits, telehealth, sleep guidance, etc. We bill your insurance for covered services like vaccines, wellness visits, and sick visits so you get concierge-level care without paying out of pocket for everything.
Yes
Aetna, BCBS, Cigna, AmeriHealth, and UHC
60-minute well visits, guaranteed same day sick visits, in-person and phone consultations, direct access to physician by phone/email/text, or telehealth.
Yes, we encourage it!
Westfield, New Jersey.
FAQ
Frequently asked questions
You pay a small monthly membership fee for direct doctor access (HSA/FSA eligible), extended visits, telehealth, sleep guidance, etc. We bill your insurance for covered services like vaccines, wellness visits, and sick visits so you get concierge-level care without paying out of pocket for everything.
Yes
Aetna, BCBS, Cigna, AmeriHealth, and UHC
60 min well visits, guaranteed same day sick visits, in-person and phone consultations, direct access to physician by phone/email/text, telehealth.
Yes we encourage it
Westfield nj
What families say
Loved by parents
Such nice, friendly and Amazing professionals!!!! Highly recommend!!!!Posted on Google
Miguel Mount
My daughter just had her ears pierced today and I can tell you that both Maria and Dr. Blair couldn’t have been more professional or patient with my daughter. She also engaged very well with my daughter made her feel comfortable and that means a lot to any parent of a child. I would highly recommend Dr. Blair and her office to any parent that’s looking for a pediatrician for their child.Posted on Google
Pietro Lafragola
Medical staff is thoughtful and always willing to explain things or have a conversation to discuss options. They make an effort to get to know your kids and make them feel comfortable. Very responsive to patients and their service is exceptional when dealing with medical issues that require immediate attentionPosted on Google
Rob Delaney
We’ve been going to Beekind for about 6 months now and I have nothing but great things to say about this practice. First, the space itself is absolutely stunning. With the calming colors and whimsical designs, it’s hard to believe you’re in a doctor’s office. The exam room is more like a play space that immediately put my child at ease. But what truly sets this practice apart is the care. Dr. Rolnick and her staff are not only incredibly knowledgeable and up-to-date on the latest in pediatric medicine, but they also take the time to really listen to your concerns and meet you where you’re at. We’ve never felt rushed and everyone is always extremely patient and kind. In fact, every time we’ve visited either Dr. Rolnick or FNP Santucci have sat with us for at least an hour, playing with my child and answering every question I’ve had. The personalized attention we receive here is unmatched. Plus, they have the most up-to-date technology which makes telehealth visits a great option if you can’t make it into the office. It’s a completely different level of care—proactive, thorough, and deeply human. We feel so lucky to have found this place. Highly recommend!Posted on Google
Jordan G
The health, wellbeing, and development of my baby are the most important things for me as a parent, and to be able to invest in good doctors is crucial to ensure we’re providing our baby the best we can. After having an upsetting experience at another pediatrician we were recommended this pediatric practice by our friends and we’ve been so happy with the choice. Not only they’re thorough with their assessments, blood work, eye exams, etc, they truly make you feel cared for. They’re also vaccine friendly and will allow you to space out vaccinations if needed. My husband and I highly recommend this place!Posted on Google
Lorraine Blobaum
If you’re reading these reviews wondering if you should join Dr. Rolnick’s practice at Bee Kind Pediatrics, this is your sign to go for it. We had our daughters’ first appointments today, and we couldn’t be happier with the experience. Switching doctors can be a daunting process, but after today, we’re confident we made the right decision for our girls. From the moment we walked in, Kelsey made us feel so welcome. She was warm, friendly, and took the time to explain everything about the practices and appointment in a way that was clear for the entire family. We felt completely comfortable and informed every step of the way. Dr. Rolnick is truly exceptional. To say she is thorough is an understatement. She took the time to make sure both of our daughters felt safe and comfortable in her care, and that sense of security extended to us as parents. She listened attentively to every concern and responded with kindness, understanding, and action. The best part? Our 5-year-old left the office saying she loved her new doctor and asked if Dr. Rolnick could be her doctor “forever.” If that doesn’t speak volumes about the care they provide, I don’t know what does. Thank you Dr. Rolnick and staff!Posted on Google
Liana DeCicco
Switching to Bee Kind was the best decision for our family. Dr. Rolnick’s 'slow medicine' approach means we never feel rushed, and she truly listens to every concern we have. It feels like having a doctor in the family who truly cares about our children’s long-term wellness.